Flashcards for children

Jaime and Maria met February 2009 in London, UK while obtaining their Cambridge University Certificate in English Teaching to Adults (CELTA). They shared a passion for learning new languages. Jaime was en-route to Brazil to teach English and was learning Portuguese while Maria had plans to continue her Arabic language studies in Yemen and teach English as a means to integrate and give back to the local community. During the course they recognised the lack of ‘quality’ and ‘relevant’ teaching tools and resources available for students and teachers and found they truly enjoyed creating their own stuff, not just for teaching purposes but for their ownlearning enjoyment ….thus JAM was born.

They decided to focus on flashcards as the first product as existing ones are so dry and old-fashioned. They researched existing flashcards on the market and found that many used the alphabet incorrectly (for example, the sound of the letter 'c' is not going to help you pronounce for word 'cat' but the letter 'k' would!). They also placed the illustration and word on the same side not allowing for memory recall.

Check out JAM's first set of flashcards that address these issues: JAM English Flashcards: Fruit and Vegetables!